Understanding PPC

PPC (Pay Per Click) PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search engines but the advertiser is not charged unless someone clicks on an ad. Most often (but not always) PPC is an auction where you compete for position against other advertisers. PPC can allow for much quicker wins in visibility or conversions for advertisers whereas SEO is a long...

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What is SEO, SMO & SEO

What is difference between SEO and SMO? SMO is through social media, online and community website for public dissemination of a set of methods. Methods of SMO include adding RSS feed, "Digg This" top to, blog writing and non-cooperative in the form of third-party community features (such as: Flickr photo slides, YouTube's video sharing). Social media optimization is a form of search engine marketing； SEO is more popular in recent years, network marketing, the main purpose is to increase the exposure of specific keywords to increase website visibility,...

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What is Anchor Text?

What is Anchor Text? Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages  that "click on this" , "for more details click on this link","please click on this link" like that. Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links...

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SEO Perfection

SEO Perfection:- Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for...

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