Penguin Link Building Tips Guaranteed to Bullet Proof your Website Against Google Update

Google Update News- 

A lot of people have been affected by the recent Penguin update. If you have managed to skate through, the next update is on its way and using these post penguin link building tips you can make sure that your website is protected even from a tsunami of updates.

The latest Google algorithm updates have caused a lot of websites lose rankings literally overnight. Gone are the days where you can mass distribute your content all over the web and blasting your website with backlinks. According to Matt Cutts, Google's webspam chief, the next wave of update is due to release in a couple of weeks.  Multipleincomes.net have revealed three post penguin link building tips that will ensure that your website is protected and get plenty of search engine traffic for years to come:


Social Media is the Key to Success

You spent time cultivating all of the relationships, so start leveraging your social media networks to promote your fresh multimedia content. And even though it is a great way to get views without worrying about SEO and Google rankings you have to be sure that you are doing it the right way. Use the opportunity to share your content with your network in a way that adds value and you will have a much higher click-thru rate. It is important though to share every piece of content that you create with at least part of your network and make it easy from them to share it with theirs.

Inner-Page Linking

The homepage is your most important page of your website, but the above all theme for all of these post penguin link building tips is to make sure that your blog or website is of value and thus requires you to focus some attention on internal linking and creating backlinks to pages besides the homepage. Anywhere that you have posted good content, whether its articles, facts, videos, or anything else on your website you need to make just that you are linking to it either through backlinks or internal links from other pages.

Quality is King: Links and Content

Post penguin link building tips also point to the fact that the quality of your backlinks is more important. This was a big change and cost a lot of websites and blogs their rankings when both Panda and Penguin updates hit the Google algorithms. Even if you can only get a relative few links from quality sources it isn’t worth the risk of losing your natural ranking. The same goes for content: quality evergreen content with tons of links, or little bridges, placed in the best places.


Source: www.newswire.net/




SEO News:-

Google Panda and Google Penguin 

Google Panda Update Overview:



Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda

1. Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 25th 2013 (confirmed as coming; not confirmed as having happened)


Google Penguin Update Overview:

The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,

Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links


Google has so far rolled out the following Penguin updates:
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012



Penguin and Panda updates relied on a new set of rules and more complex algorithms designed to rank a site on a number of different factors.
These include:

Content: Google spiders can now tell if a site is badly written, with spelling and grammatical errors, lots of ads and bad quality links. This change is seen to be a welcome one for many SEO and digital professionals, as it immediately knocked poor quality article syndicates and content mills down the ranks, so that high quality could take their place and be more useful to searchers.

Freshness: the “freshness” of copy has become more important to Google than inbound links. This means that in order to compete on Google, it’s necessary to add new content often. The freshness ranking looks at 3 key areas: #1: Trending topics such as the Olympics or US election #2: Recurring famous events such as the Superbowl #3: How recently the content has been added.

Unique content: ever copied and pasted some content into a website to cut corners? Now it will also cut the site’s ranking. Original content is one of the most important aspects of determining position. Content containing unnatural links will also be penalized, so it’s important to ensure that links appear organically and are very relevant to the content.

Social: as many of you will know, social is the new marketing and is a very powerful tool for SEO. Google now uses social in search results to determine just how useful a site is across the board. It’s important now for online marketers and SEO experts to include social, ensuring that all brand colors and logos are uniform across social channels and websites. Additionally, it’s important that the social presence is well managed; badly, bot-managed social will harm a site’s rankings.

Free from technical errors: this in particular is important for web professionals, and will no doubt knock a lot of blogging sites off the top perch. A site that has a sound architecture will perform better than a site which is built off templates, Flash, or is more than two years old. This means that code should be standards-based with valid CSS tags and tidy meta data.



source: www.brickmarketing.com/
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