Penguin 2.0 Google Update

Penguin 2.0 Losers:

Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

This week Google updated the software it uses to reduce Spam links in its search engine results and the Salvation Army website was downgraded. Matt Cutts, Google's engineer in charge of fighting spam, describes this update as Penguin 2.0 in a YouTube video.

Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first

chance to look at what sites might be considered “losers” in terms of search visibility.


In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service .

The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics is using its “SEO Visibility” benchmark, which looks at the visibility of a company’s web pages as they appear (or don’t appear) across a wide range of keywords in Google’s search results.

Here’s their initial list of the 25 biggest Penguin 2.0 losers:

There are eight porn sites on the list of 25, and four game-related sites. Of those game sites, three are listed in the top 10. (You have to merge the porn sites listed at the bottom with the sites above them to get the actual order of impact.)

Previous Penguin Updates:

Penguin 4? Penguin 2.0? We name each release of Penguin in sequential order, so it’s easy to know when one happened. The list so far:

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

source: searchengineland.com