Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.

Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”
The conditions include:

• It doesn’t contain insecure dependencies.
• It isn’t blocked from crawling by robots.txt.
• It doesn’t redirect users to or through an insecure HTTP page.
• It doesn’t have a rel=”canonical” link to the HTTP page.
• It doesn’t contain a noindex robots meta tag.
• It doesn’t have on-host outlinks to HTTP URLs.
• The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
• The server has a valid TLS certificate.

The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.

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SEO Interview Questions And Answers for Freshers 2015

Q.1. What tools do you use for doing seo?
Ans. Generally I use free tools like Small Seo Tools, Backlink Checker, Google Webmaster tools, Keyword Planner, Google analytics, Alexa, Website grade etc. Many paid SEO tools are also available like Moz etc.

Q.2. What is Google Sandbox?
Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific time period until they establish themselves of being displayed on the Google engine search results. It’s generally happen due to building high volume of links in short time.

Q.3. What is PR or Page Rank?
Ans. PR or Page Rank is provided by Google and its help to understand the value of a website or ervery webpage. The Page Rank is calculated by Google algorithm which is based on  number of quality backlinks received for particular page, Unique visitor’s reaction, bounce rate etc.

Q.4. What do you mean by backlinks?
Ans. All the backlinks created for your website on another website called backlinks. You’re taking links from high authority sites  in do follow high authority sites like .org, .edu and links from high authority sites. And some other sites squidoo, tumblr, digg, disqus etc.

Q.5. What do you mean by outbound links?
Ans. Links to other website or webpage from our website.

Q.6. What is Keyword Density?
Ans. Keyword density let you know how many time you have used the particular keyword or keyword phrase in web page.

Q.7. What is Anchor Text?
Ans. Anchor text is the clickable text in a hyperlink . 

Q.8. What do you mean by organic results?
Ans. Particular web page which comes in search engine result page and not through any off page optimization is known as organic results.

Q.9. What is Googlebot?
Ans. Googlebot is Google’s own software. Googlebot is free index, crawl & caching of webpage & update its collected data and detail time to time.

Q.10. What are the limitations of title and description tags in Ask.com, Google, Yahoo, Bing ?
Ans. Every search engine has its own algorithm and word limitation meta tag limitation for different search engines are as follows:
Ask.com: Title length 70 character & description length 312 characters.
Google.com: Title length  50- 60 character & description length 150-160 characters.
Yahoo.com: Title length  60-72 character & description length 155-165 characters.
Bing.com: Title length  65 character & description length 155 characters.

Q.11. How will you increase the PageRank of a page?
Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage and you use always quality content and so defiantly increase PR of webpage.

Q.12. How will you treat Web standards while optimizing a website?
Ans. I personally use for web standards from the (W3C) whenever optimize any website, which help me to get more points from search engine(Google) to improvise webpage rank.

Q.13. What is 301 redirect?
Ans. It’s use to permanent redirect users from old page webpage to new page webpage.

Q.14. What is Cloaking?
Ans.  It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.

Q.15. What is robots.txt file?
Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not search engine.

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Advanced SEO Interview Questions and Answers 2015

Q1) What is Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q2) Can you describe some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

Keyword Stuffing

Cloaking

Doorway Pages or Gateway Pages

Link Farming

Hidden Text, etc.

Q3) What is considered as more significant, creating content or building backlinks?

Ans:Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q4) Can you mention the difference between SEO and SEM?

Ans:SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q5) What do you know about LSI?

Ans:LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q6) How will you cross-check whether your SEO campaign is working or not?

Ans:To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q7) What is the meaning of competitive analysis?

Ans:Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q8) What is PPC?

Ans:PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q9) What is 301 redirect?

Ans:It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q10) What are Webmaster tools?

Ans:Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

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PPC Interview Question & Answer Guide -2015

What is PPC?

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label?

As we’ve established, PPC advertising offers a unique opportunity to:

    Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
    Generate Leads at Low Costs –  Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account.

    Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
    Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
    Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
    Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
    Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

What do understand by Quality Score?

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is the impact of Quality score on CPC and Ad Position ?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

What is Actual CPC ?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

What Kind of Quality Score you can achieve for keywords ?

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

What are the Factors which affect Quality Score ?

Quality Score depends on the following metrics

    CTR of the Keyword
    Relevance of Keywords and Ads
    Landing Page Quality
    Historic Account Data

How can you Improve Conversion Rates ?

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

 Is PPC Advertisement effect ranking of websites on search engines ?

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

Can you tell me limit of character used for PPC Ads ?

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

What is the difference between search engine marketing and Internet marketing?

Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

What is Quality Score and how does it affect your work as paid search specialist?

Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

Explain what is Adwords?

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering.

Explain how Adwords work?

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page.  Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

Explain why to use Google Adwords?

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy.  So few visitors through Adwords might be more valuable than million visitors.

Explain what is Ad rank?

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

Explain how does Ad rank impact Cost-Per-Click?

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads.  Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01

Explain how does a Google auction work?

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for.  The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

Explain what gets entered into a Google Account?

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

 Explain what is Google Quality Score?

Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance.  Higher quality score keywords will save your money and earn better ad ranking.

Explain what is an ad group in Google Adwords?

Ad group is a container of your keywords, advertisements, and landing pages.  Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

10) Explain what is conversion optimizer in Adwords?

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable.  It can help you to return maximum on your investment.


Mention some of the Google Adword Ad Extensions?

Different ad extension can enhance the increase in traffic.  Some of the common Ad extensions used in adwords are

    Sitelinks
    Call Extensions
    Location Extensions
    Social Annotations
    Seller ratings
    Mobile app extensions
    Offer ads
    Communication Ad
    Review extension
    Image and drop down navigation Ad extension

Mention in google Adwords that options can’t be changed after creating an account?

After creating account Currency and Time Zone, cannot be changed.

Explain how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

Mention what is the limit set for the number or characters for Adwords ad?

Limit for Adword is

    Description line 1st : 25 characters
    Description line 2nd: 35 characters
    Destination URL: 1024 characters

No images are allowed in URL.

Explain what is the meaning of CTR and how you can calculate?

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

Mention what are the type of Keywords?

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

    Research Keywords: It tends to contain one or two words – Tea
    Consideration: It tends to contain two or three words – Green Tea
    Purchase: It must have more than three words – buy loose green tea
    Loyalty: This must be shorter- Starbucks

Explain what is Google Ad API?

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

Mention what all things can be done using Google Ad API?

With Google Ad API, you can build an application that can do following things

    You can automatically generate keywords, ad text, custom reports and landing pages
    Develop additional applications and tools to help you manage accounts
    Synchronize Adwords data with your inventory system to manage campaigns based on stock

Explain how you can track conversions in Google Adwords?

In Google Adwords, conversion tracking can be done in following ways

    Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
    View-through conversion window options tracks when a person sees your ad but does not click it (impression)
    By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
    By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

Explain what are the other two options for bidding other than C-P-C?

Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

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