Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.

Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”
The conditions include:

• It doesn’t contain insecure dependencies.
• It isn’t blocked from crawling by robots.txt.
• It doesn’t redirect users to or through an insecure HTTP page.
• It doesn’t have a rel=”canonical” link to the HTTP page.
• It doesn’t contain a noindex robots meta tag.
• It doesn’t have on-host outlinks to HTTP URLs.
• The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
• The server has a valid TLS certificate.

The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.

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Top SEO Interview Questions 2015

 

Q1) Explain distinct types of SEO practice?

Ans: Primarily two types of SEO are being sported in practice – Off-Page SEO and On-Page SEO.

Off-page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

Q2) What are the different techniques used in Off Page SEO?

Ans: There are lots of techniques used in Off-page SEO work. Major Techniques are:

Directory Submission
Social Bookmarking
Blog Post
Article Post
Press Release Submission
Forum Posting
Yahoo Answer
Blog Comment
Deep link Directory Submission
Regional Directory Submission and all that.


Q3) What do you mean by Backlink?

Ans: The incoming links to your website or webpage is referred as Backlink.

Q4) What are out bound Links?

Ans:The outbound links are our website links to other webpage or website.

Q5) Can you tell me something about Googlebot?

Ans:To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

Q6) What is Cross linking and what are the function of Cross linking?

Ans:Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

Q7) What is the main purpose of using keyword in SEO?

Ans:Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

Q8) Can you mention the functions of body content relevance?

Ans:Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

Q9) What are Spiders, Robots and Crawlers and what are their functions?

Ans:Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

Q10) What does it mean if nothing appears on doing search on the domain?

Ans:On doing search on your domain and if nothing appears then there are three possibilities.

May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q11)What is keyword stemming?

Ans:The process of finding out the root word from the search query is referred as keywords stemming.

Q12) Name some SEO blogs that you frequently read?

Ans:Search engine watch
Search Engine Land
SEOChat
MOZ
Search Engine Journal

Q13) What do you mean by Cloaking?

Ans:Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

Q14) How many types of Meta Tags are there in SEO and what are their characters limits?

Ans:There are two types Meta tags in SEO.

Description Meta tag with 150-157 characters limits
Keyword Meta tag with 200 characters limits

Q15) How many characters limits in Title tag?

Ans:We can add 65 characters in title tag.

Q16) What is Google Sandbox?

Ans:Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Q17) Tell me something about Black Hat SEO?

Ans:In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Q18) Name few Black Hat SEO techniques?

Ans:Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing

Q19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

Ans:Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

Q20) What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans:Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

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SEO Interview Questions And Answers for Freshers 2015

Q.1. What tools do you use for doing seo?
Ans. Generally I use free tools like Small Seo Tools, Backlink Checker, Google Webmaster tools, Keyword Planner, Google analytics, Alexa, Website grade etc. Many paid SEO tools are also available like Moz etc.

Q.2. What is Google Sandbox?
Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific time period until they establish themselves of being displayed on the Google engine search results. It’s generally happen due to building high volume of links in short time.

Q.3. What is PR or Page Rank?
Ans. PR or Page Rank is provided by Google and its help to understand the value of a website or ervery webpage. The Page Rank is calculated by Google algorithm which is based on  number of quality backlinks received for particular page, Unique visitor’s reaction, bounce rate etc.

Q.4. What do you mean by backlinks?
Ans. All the backlinks created for your website on another website called backlinks. You’re taking links from high authority sites  in do follow high authority sites like .org, .edu and links from high authority sites. And some other sites squidoo, tumblr, digg, disqus etc.

Q.5. What do you mean by outbound links?
Ans. Links to other website or webpage from our website.

Q.6. What is Keyword Density?
Ans. Keyword density let you know how many time you have used the particular keyword or keyword phrase in web page.

Q.7. What is Anchor Text?
Ans. Anchor text is the clickable text in a hyperlink . 

Q.8. What do you mean by organic results?
Ans. Particular web page which comes in search engine result page and not through any off page optimization is known as organic results.

Q.9. What is Googlebot?
Ans. Googlebot is Google’s own software. Googlebot is free index, crawl & caching of webpage & update its collected data and detail time to time.

Q.10. What are the limitations of title and description tags in Ask.com, Google, Yahoo, Bing ?
Ans. Every search engine has its own algorithm and word limitation meta tag limitation for different search engines are as follows:
Ask.com: Title length 70 character & description length 312 characters.
Google.com: Title length  50- 60 character & description length 150-160 characters.
Yahoo.com: Title length  60-72 character & description length 155-165 characters.
Bing.com: Title length  65 character & description length 155 characters.

Q.11. How will you increase the PageRank of a page?
Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage and you use always quality content and so defiantly increase PR of webpage.

Q.12. How will you treat Web standards while optimizing a website?
Ans. I personally use for web standards from the (W3C) whenever optimize any website, which help me to get more points from search engine(Google) to improvise webpage rank.

Q.13. What is 301 redirect?
Ans. It’s use to permanent redirect users from old page webpage to new page webpage.

Q.14. What is Cloaking?
Ans.  It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.

Q.15. What is robots.txt file?
Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not search engine.

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Advanced SEO Interview Questions and Answers 2015

Q1) What is Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q2) Can you describe some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

Keyword Stuffing

Cloaking

Doorway Pages or Gateway Pages

Link Farming

Hidden Text, etc.

Q3) What is considered as more significant, creating content or building backlinks?

Ans:Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q4) Can you mention the difference between SEO and SEM?

Ans:SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q5) What do you know about LSI?

Ans:LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q6) How will you cross-check whether your SEO campaign is working or not?

Ans:To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q7) What is the meaning of competitive analysis?

Ans:Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q8) What is PPC?

Ans:PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q9) What is 301 redirect?

Ans:It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q10) What are Webmaster tools?

Ans:Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

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