PPC Job Interview Question and Answers 2015

Here I am sharing PPC Job Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What is the difference between search engine marketing and Internet marketing?

Ans:Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

2.What is Quality Score and how does it affect your work as paid search specialist?

Ans:Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

3.How do you manage large set of keywords (hundred thousand to millions)?

4.How do I reduce costs of my paid search campaigns?

5.Describe the structure of a Google AdWords paid search campaign ?

Ans:Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

6.How do you describe building your keyword list?

Ans:
a.Identify your audience
b.Review your existing offerings
c.Look at your competitors
d.Check web analytics results
e.Expand keywords using various tools

7.What is your strategy on geo-targeting ads?

Ans:The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it.

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Six of the most interesting SEM news stories of the week - SEO Perfection

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.

Google AdWords doubles structured snippets

In August, Google introduced structured snippet extensions that allowed more information to be shown below a text ad, and now just in time for Christmas, Google has announced that advertisers can now add a… wait for it… second line of structured information to their ads.


According to Google:

    “Now if you select two predefined “Headers” and define two lists of customized values, they can both show with your ads at the same time - whether that’s a combination of styles and brands or destinations and featured hotels. For example, if you’re a retailer that offers window treatments, you might create one structured snippet for the most popular shutter styles and another for the services you offer.”

And you thought you were getting nothing for Christmas.
Accelerated mobile pages (AMP) coming to mobile search in February 2016

The Accelerated Mobile Pages project is an open source initiative which aims to dramatically improve the performance of the mobile web, and according to a post on the AMP Project blog, Google will begin sending traffic to AMP pages in Google Search as early as February 2016.

Twitter will also begin to experiment with linking to AMP content after Pinterest’s trial revealed that AMP pages loaded four times faster and used eight times less data than traditional mobile-optimized pages.

They may also get a ranking boost and a “fast” label. Although keep in mind the word “may” here... According to Search Engine Land, during a special press event in San Francisco, Google reiterated the importance of page speed and responded informally that it would likely label such pages as “fast”. Again, this last bit is incredibly tentative.
Online advertising lifts a flat European ad market

According to IAB data, and as reported by Warc, online advertising across Europe grew almost 10% in the first half of 2015 and is expected to grow even faster in the second half.

Online advertising was up 9.7% on a like-for-like basis in the first half to reach a total of €16bn. The full-year total is predicted to be almost €34bn.

Within the region, Central and Eastern European markets were growing fastest, at 12.9%, but more mature markets in Western Europe also reported an increase of 9.3%.

In terms of format, display advertising accounted for €5.6bn (35%) of all online advertising spend. Its growth rate of 13.0% was the highest of any format.

Mobile display advertising spend was up 57.5% to pass €1bn in the first half of the year and took a 24% share of all display advertising. Video also passed the €1bn mark.
What’s good for dinner? Bing will tell you

Bing is taking away the pain of having to decide what to eat at restaurants with the new ‘Menu Favorites’ feature.

Using millions of user reviews, restaurant menus and other rich data sources, ‘Menu Favorites’ identifies the most popular dishes at each restaurant with “high quality results.”

You can see this at work if you search for a restaurant and look within its information card. When you click on any dish from the menu favorites section you’ll see descriptions and user reviews detailing the item.

menu-favourites

This will fly against my normal decision making process of ‘the one that sounds like it comes with the most fries’.
TV drives mobile app installs

According to Fetch (link launches a Pdf), mobile app installs can increase from anywhere between 56% to 74% after a relevant TV ad is shown.

The positive impact of a TV ad can apparently last up to two hours, with a 24% increase in installs in the first 10 minutes after viewing, falling to a 20% rise in the next 30 minutes.

Unexpectedly, prime time (between 6pm - 7pm) was not the most ‘impactful’ period, but instead it was between midnight and 1am, when there was a 650% increase in app installs. Prime time was the second most effective period.
YouTube introduces a permanent ‘trending’ tab

It will be easier to find the latest videos of cats being terrified of harmless vegetables and parodies of The Force Awakens trailers on YouTube now, with a trending tab that surfaces ‘viral sensations’ in real-time.

According to The Verge, the tab uses an algorithm based on comments, views, and "external references," and it collects all of the selected videos in one place instead of recommending them within YouTube's homepage.

The videos featured here won't have anything to do with your viewing history, although YouTube may choose to keep some particularly explicit videos out of the tab. That word ‘some’ implies more than it's probably meant to.

Android users will be able to pick specific categories in the Trending tab (music, gaming, and news) but other platforms will have to wait/find their own explicit videos the old fashioned way.

 
Tags #AdWords #Snippets #Bing #onlineadvertising #Youtube

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Understanding PPC

PPC (Pay Per Click)

PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search engines but the advertiser is not charged unless someone clicks on an ad. Most often (but not always) PPC is an auction where you compete for position against other advertisers.

PPC can allow for much quicker wins in visibility or conversions for advertisers whereas SEO is a long term effort of building a community to help your organic presence. While it can take a long time to rank #1 organically on search engine results pages via SEO, advertisers can use PPC ads to appear above organic or SEO results, seen in red in the image above, within minutes of opening an advertising account.

Advertisers select keywords to bid on, which match to the search queries, or actual words users are searching for. Similar to SEO, content (in ads) and relevancy are significant factors in getting ads to show in the top position. Search engines like Google give each ad a quality score (1-10 basis) based off of numerous factors which they unfortunately won’t elaborate much on. That quality score is then multiplied by your bid to get an overall Ad Rank.  In an auction setting like Google’s, an advertiser only ends up paying just a bit more than the one below them, after all Ad Ranks are evaluated. So the amount an advertiser bids is not necessarily what’s charged upon a click.

Why do advertisers pay for these ads when they can try to rank naturally for free?

Real-estate on the search engine results pages is at a premium.

Many users simply click on the first link of the results page, regardless of whether it’s an ad or an organic listing.

The opportunity to generate conversions can be heightened when ads are prominently displayed.

 New market segments can be identified, based on what people are searching for, and ads can be shown where an advertiser’s site may not be able to rank naturally.

Competitors are likely paying for ads or have the opportunity to, potentially winning new business or taking it from others.

Paid search also spans into other websites outside of popular search engine result pages like Google, Bing and Yahoo and types vary from text, to image, to video among others. The most important thing to remember is that ad relevancy to the searcher/web surfer is most important and will ultimately lead to the most efficient PPC campaigns, depending on an advertiser’s goals.

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What is SEO, SMO & SEO

What is difference between SEO and SMO?

SMO is through social media, online and community website for public dissemination of a set of methods. Methods of SMO include adding RSS feed, "Digg This" top to, blog writing and non-cooperative in the form of third-party community features (such as: Flickr photo slides, YouTube's video sharing). Social media optimization is a form of search engine marketing；
SEO is more popular in recent years, network marketing, the main purpose is to increase the exposure of specific keywords to increase website visibility, thereby increasing sales opportunities. Into site SEO and SEO station two kinds. SEO work is to understand the main types of search engines crawl the Internet page, how to index and how to determine their impact on a particular keyword ranking search results and other techniques to the optimization of web pages related to improve search engine rankings to improve site traffic, and enhance the site's ability to sell or promote the ability of technology



SEO and SEM: Two Names for the Same Thing?

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizer. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

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What is Anchor Text?

What is Anchor Text?

Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages  that "click on this" , "for more details click on this link","please click on this link" like that.

Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links on the search engine result page (SERP). While it is important to put your targeted keyword  or key-phrases in anchor text,we must also use variations of key-phrases to ensure a natural feel to the links.    

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SEO Perfection

SEO Perfection:-


Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.


who uses seo:-

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

Keyword Research

Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

what is pagerank?

PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority.

seo title tag

The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

header tags - <h1> through <h6>

Header tags are a great way to help boost your search engine rankings. If you're creating a page about "free hats" and would like to rank for it, there's nothing shady at all about including a nice big <h1>Free Hats</h1> at the top of the page to make sure your users and the search engines know what your page's subject is. However, as with other search engine strategies, it is important not to stuff too many keywords into these tags. A good rule of thumb is to include no more than 3 or 4 <h1> tags per page, and always have at least a paragraph or two of text between your header tags.

keyword density

Although some SEOs will talk about aiming for an exact proportion (e.g. the number of times your keyword appears divided by the total number of words on the page), it's a little too much work for something that will take care of itself as long as you know how to write well! Use your keyword frequently on your site, but not so much that it makes the page look weird or a sentence sound awkward. If you just use the keyword once at the top of the page and then reference the keyword as "it", for the rest of the article, you'll definitely be using it too little.

seo internal linking structure

The honest fact is, if company owners knew how important that the internal linking structure of a site was to a site's performance on the search engines, they'd have multiple dedicated staff working just to make sure they had it optimized 100%. This topic is a little advanced, but it's helpful to break the inner linking structure down into three parts:

Advertise on Tizag.com
Page depth
Quantity of Internal Links
Quality of Internal Links

anchor text
Simply getting links from many other websites is not enough for your website to rank well in the search engines. The quality of your anchor text will play a huge factor in ranking your pages for specific keywords, especially competitive ones.

We welcome you to SEO Perfectio and contact us as we are sure we can give you a high return on investment for your advertising dollars. To date, we have never lost a client money and come highly recommended by industry experts and clients themselves as white-hat SEO Professionals.

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